The Swiss Financial Market Supervisory Authority (Finma) has issued a new circular on liquidity management for insurers, which has drawn criticism for its lack of understanding of the industry. While the regulations emphasize governance and risk management, they overlook the role of reinsurance and the unique liquidity dynamics of insurers, who typically do not face liquidity crises like banks. The Swiss Insurance Association has deemed the new rules unnecessary, highlighting a disconnect between regulators and the realities of the insurance market.